Since it opened to advertising, Snapchat has always been the home of progressive marketers who want to innovate in how they tell their stories. From 100 year old businesses (who invented the very concept of brand advertising) to turbo-charged start-ups (optimising performance advertising to build billion-dollar businesses), companies are embracing the camera, the first new creative canvas in a decade. Marianne Bullwinkel, Country Manager Snap DACH, talks about how to unlock the world’s most influential audience with AR and camera marketing – and how it can get you serious brand and business results.