Snapchat for Business: Camera Marketing Works #AFBMC

Snapchat for Business: Camera Marketing Works #AFBMC


Snapchat war ein beliebtes Thema auf unseren letzten #AFBMC Konferenzen, denn auch wenn wir Facebook im Namen tragen sind die Talks auf unseren Konferenz deutlich breiter angelegt. Wir hatten zum Beispiel von Felix vom FC Bayern München zum Thema Snapchat da oder auch Arne von Karstadt Sports. Da ist unsere Freude natürlich groß, dass wir mit Marianne zum ersten Mal eine offizielle Speakerin von Snapchat bei uns begrüßen dürfen:

Snapchat for Business: Camera Marketing Works

Since it opened to advertising, Snapchat has always been the home of progressive marketers who want to innovate in how they tell their stories. From 100 year old businesses (who invented the very concept of brand advertising) to turbo-charged start-ups (optimising performance advertising to build billion-dollar businesses), companies are embracing the camera, the first new creative canvas in a decade. Marianne Bullwinkel, Country Manager Snap DACH, talks about how to unlock the world’s most influential audience with AR and camera marketing – and how it can get you serious brand and business results.

Einige von euch dürften Marianne schon von ihrer vorherigen Station kennen:

Marianne Bullwinkel

Marianne Bullwinkel is setting up the business for Snap Inc. in the German speaking countries since May 2017 as Country Manager DACH. The experienced media manager with a passion for change has witnessed the beginnings of private television as well as the sustained changes in the media market through the Internet in more than 25 years of her career, including the seismic shift to mobile while working at Facebook as Country Director DACH. She has been represented in numerous communications industry juries, including Cannes Lions (2006) and GWA EFFIE (2007, 2008, 2015 and 2016), and regularly addresses media and communications issues. She is one of the few leading female managers in the industry and won several awards including “The 100 Top Women of the Economy” (2010, Handelsblatt) and “Top 100 Manager” (2010, 2013, 2016). She also serves as Executive Board Member at the Mobile Marketing Association since the foundation of the German Chapter.

Marianne Bullwinkel started her career in the agency’s business, where she was a media expert consulting international blue chips clients such as Unilever, Allianz and adidas. At the age of only 29, she became Managing Director of the Hamburg Media Agency Initiative, in 2006 she became CEO of Initiative Germany and a member of the EMEA Board of Initiative. After 22 years on the agency’s side, she moved to Handelsblatt Publishing Group where she was Managing Director of iq media marketing. At the same time she was also responsible for distribution and product marketing for Handelsblatt and WirtschaftsWoche. After many years in large companies, Marianne Bullwinkel was involved with other partners at the Hamburg motorcycle start-up Liberta Motorcycles to gain new experience as an entrepreneur. Her passion, however, belongs to the media, which she then was able to pursue completely at Facebook as Country Director DACH until April 2017. Since May 2017 she is setting up the business for Snap in the German speaking countries.

Marianna ist Teil unserer Bühne die zusammen mit mehreren Instagram Talks, Talks zum Thema Video und Social Broadcasting vor allem die neuen visuellen Formate im Social Media Marketing im Fokus hat. Ihr erhaltet einen guten Überblick im Programm, wer noch kein Ticket hat kann dieses Problem hier lösen.

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