Ein paar Stories der letzten Tage über die wir nicht berichten konnten:

• Is G+ Putting Facebook On The Defensive? | TechCrunch – If it’s not obvious yet, Google+ is going to be able to “undercut” Facebook when it comes to game developers and platform transactions. Instead of taking a 30% cut of all Farmville seeds (or whatever people are buying), Google will be able to take a smaller percentage for themselves. They may even take nothing. And when it comes to “monetization” on the G+ “website,” Google’s trump card against Facebook is that we may never even see an ad on G+. Google has plenty to gain without ever showing an ad and, put simply, Google doesn’t need the money. Facebook’s got to know this, and it’s got to have them just a little bit concerned.
• Abstieg: Die Tage der VZ-Netzwerke sind gezählt » netzwertig.com – Wie schlecht steht es eigentlich um die VZ-Netzwerke? Dass studiVZ, meinVZ und schülerVZ von einer Nutzerabwanderung zu Facebook betroffen sind, die man in dieser Dimension höchstens bei MySpace beobachten konnte, ist hinlänglich bekannt. Doch blickt man auf die offizielle Statistik der Arbeitsgemeinschaft Online Forschung e.V. (AGOF), so besuchten im April noch immer 9,81 Millionen eindeutige User die Netzwerke des Holtzbrinck-Unternehmens.
• 5 brands that post terrible Facebook updates (single page view) – iMediaConnection.com – In February, I wrote about “7 brands that post awesome Facebook updates.” Now, let’s come at it from the other perspective. Content is still king when building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feeds, brands need to be especially creative to make the cut. Community management is the art and science of engaging these communities, and the best way to see what’s working and what isn’t is to engage, moderate, and analyze all interactions. There are some brands that get it. And there are some brands that don’t.
• 7 brands that post awesome Facebook updates – iMediaConnection.com – We’ve all heard it before: “Content is king” when it comes to building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feed, brands need to be especially creative to make the cut. Community management is the art and science of engaging these communities and the best way to see what’s working and what isn’t is to engage, moderate, and analyze all interactions.
• Exclusive: Randi Zuckerberg Leaves Facebook to Start Social Media Firm – Kara Swisher – News – AllThingsD – Randi Zuckerberg, who is director of marketing at Facebook and also the sister of CEO and co-founder Mark Zuckerberg — is leaving the company after six years to start a new media firm to help companies become more social.In her resignation letter, which is below in its entirety, Zuckerberg said:
• Facebook’s Mysterious Hire: The Guy Who Designed Much of the iPhone – Facebook announced today that it has acquired a startup called Push Pop Press and most of the media coverage of the news has focused on Push Pop’s dazzling eBook technology for clients including Al Gore. There’s been some mention that one of Push Pop’s co-founders, Mike Matas, was a former Apple designer.
  There’s a whole lot more to the story than that, though. Matas wasn’t just one of many Apple designers; he designed many of the key interfaces you probably interact with every day if you own an iPhone, an iPad or a Mac. Now he’s at Facebook. It’s a big deal.
• Facebook’s Seattle office, Zuckerberg, Gates and the ‘Microsoft effect’ | The Microsoft Blog – seattlepi.com – It was just 10 months ago that Philip Su left Microsoft, where he’d worked for 12 years, to join a the small Seattle outpost of a young company named Facebook. In October, by the time he’d finished the social networking company’s six-week training “boot camp,” he’d already developed one new Facebook feature and had settled on his next project: video calling.
• Facebook Kampagne für das neue HTC CHACHA – Schau was passiert
  HTC hat für das neue Smartphone CHACHA eine Facebook Applikation entwickelt. HTC hat dem Smartphone einen eigenen Facebook Button spendiert und in der App wird den potenziellen Kunden gezeigt, wie sie den Button verwenden können.
• 5 Reasons Your Business Is Failing on Facebook – Susannah Breslin – Pink Slipped – Forbes – Unhappy with how your business is doing when it comes to social media? Looking for someone to blame for the fact that more of your customers keep unliking you on Facebook everyday? Frustrated as to why no one retweets your company’s tweets on Twitter?<br />
  Here’s what you’re doing wrong.
  1. You don’t own it. …

Image Credits:  prenz66 / photocase.com

Ein paar interessante Stories der letzten Tage die wir so nicht abdecken konnten:

• Ein Hotel hat eine Idee: So geht das auch mit Facebook, Twitter usw » Tourististan – Katie Lance aus Kalifornien hat in den letzten Monaten eine Menge Zeit in Hotels verbracht. Als Social Media Director bei Inman News, einem Fachinformationsdienst für die Immobilienwirtschaft, ist sie häufig auf Achse. Hotels können sie meist weder überraschen noch erschrecken, Katie hat da schon genügend Erfahrungen gemacht.
• Mark Zuckerberg Explains Why Google+ Won’t Beat Facebook (Yet) – At today’s introduction of Facebook video chat, Mark Zuckerberg didn’t want to appear too cocky about Google+, the search giant’s recently launched competitor.Mashable’s Ben Parr asked him directly about Google+, and here’s more or less what he said (it’s a rough transcript — not precise): …
• Meet The Recent College Grad Behind Facebook’s Minimalist Video Call Design | Fast Company – Rob Mason was, until recently, a lowly designer of third-party Facebook apps. Now he’s at Facebook, where he’s designed the most exciting new feature in recent history. He gives us the scoop on how he made it do just one thing–well.
• (weiterlesen …)

Infografik: Facebook VS. Google (unten verlinkt)

Ein paar Artikel der letzten Wochen über die wir nicht berichten konnten:

• We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned | SignNow – We just completed our first Facebook advertising campaign, corresponding with our trip to TechCrunch’s Disrupt conference.  Startups test theories, so we treated this first attempt as an experiment.  Here is what we did and our results….
• Are Facebook and Twitter now too mainstream to be cool? – TNW Social Media – Everybody loves to get behind the hot young start up and embrace it as if it is the greatest thing in the world since sliced bread. Turntable.fm and Instagram are the latest examples with people in-the-know shouting and screaming from the rooftops about how amazing they are.
  When you see something special for the first time you just get that feeling in your stomach that you are in at the ground level and you are bursting with excitement waiting …  (weiterlesen …)

Ein paar interessante Posts aus den letzten Tagen über die wir nicht berichten konnten:

• Facebook: was passiert mit unseren Bildern? – Ein Einblick in die Nutzungsbestimmungen – Recht am Bild – Die neue Foto-Option haben wohl mittlerweile viele Facebook-Nutzer mitbekommen: man kann höher aufgelöste Bilder hochladen und Fotos direkt runterladen. Die technischen Neuerungen sollen die Plattform auch hinsichtlich des Foto- und Video-Sharings für die Nutzer attraktiver machen. Die Rechnung geht auf: Mittlerweile werden jeden Monat mehr als 6.000.000.000 neuen Fotos bei Facebook hochgeladen.
• Facebook Launches Non-Profit Resource Center – Facebook is launching a resource center to help non-profits use the social network. The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
• Feature Launch: Photo tagging for Pages – Starting today, people have the ability to tag Pages in their photos on Facebook in the same way they can tag their friends. Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians.
• Facebook Places & Co.: 17,6 Mio. US-Bürger “checken ein” – 17,6 Mio. US-Bürger nutzen regelmäßig ortsbasierte Dienste wie Facebook Places, Foursquare und Gowalla, um ihrem persönlichen Netzwerk mitzuteilen, wo sie sich gerade aufhalten. Auf den ersten Blick hört sich diese Zahl erst mal gut an, doch vergleicht man sie mit den aktuellen Nutzerzahlen auf Facebook, wird einem schnell klar, dass Facebook Places sich auch in den USA noch lange nicht etabliert hat.
• Why Facebook Needs Sheryl Sandberg – BusinessWeek – On a Tuesday afternoon in late April, 30 managers of Facebook’s various business units come together to discuss a matter that preoccupies its famous founder: how to keep their rapidly growing little company from getting too big. The meeting, organized and led by the second-most-famous person at the social network, Chief Operating Officer Sheryl Sandberg, focuses on how to solve the problems of users, advertisers, and partner websites by using automated systems rather than bringing in thousands of new employees.  (weiterlesen …)

Ein paar Meldungen der letzten Tage die wir nicht abdecken konnten:

• Renault sammelt „Likes“ Offline « ||| SOCIAL COMMERCE BLOG ||| E-Commerce goes Social Commerce – Der französische Autohersteller Renault erweitert sein Facebook Marketing. Nachdem sie  zum 1. April eine Aktion starteten und Renault.de auf Facebook umleiteten, zeigt Renault Niederlande, wie man auch offline auf „Like“-Fang gehen kann.Zur AutoRAI 2011, der größten Automesse der Niederlande, ermöglichte Renault durch Terminals das „Liken“ der verschiedenen Automodelle. Es wurden Zugangspässe bzw. RFID Cards an die Besucher verteilt und die Offline-Erfahrung konnte so mit den Online-Freunden geteilt werden.
• Facebook ist der beliebteste Log-In für Webseiten – Neben der Nutzung von Profilinformationen, ist auch die Registrierung bzw. Anmeldung über Facebook ein beliebtes Mittel von Unternehmen, Facebook in die eigene Homepage zu integrieren. Und dies aus verständlichem Grund. Internetnutzer sind auf immer mehr Plattformen, Online-Shops und sozialen Netzwerken unterwegs und da sammelt sich auf Dauer eine Vielzahl von Benutzernamen und Passwörtern. Die Anmeldung via Facebook löst dieses Problem.
• Visibli: Giving your links more value – In this report, Visibli analyzed over 200 million Facebook Fans to determine their engagement habits across different Fan Page types. By tracking the number of Likes and Comments that each post received over time, we studied the resiliency of each Facebook post as well as the overall activity. [See notes below for more details]
  Here are some interesting (and surprising!) findings:…
• Survival of the Fittest: Groupon vs Facebook Deals vs Google Offers [Screenshots] | Social Commerce Today – Life for Groupon, the online local advertising platform with a group-buy twist, just got a little more complicated.   Event marketers and local businesses looking to drive footfall can now choose to advertise online with a Groupon Deal, a Facebook Deal or a Google Offer.  And with Groupon’s main rival, LivingSocial flush with Woot! infused Amazon-backing – it’s looking like a four-horse race.
• Was bringen mir eigentlich Facebook “Fans”? | Studien | about.virtual-identity.com – Mittlerweile haben nicht nur die meisten Großunternehmen, sondern auch sehr viele kleine und mittlere Firmen eine eigene Fanpage auf Facebook. Und es liegt auf der Hand, dass jede Fanpage versucht, so viele Fans wie möglich zu gewinnen. Doch welchen Vorteil hat das Unternehmen letztlich von einer großen Anzahl an Fans? Oder anders gefragt, welchen „Wert“ hat der einzelne Fan? Eine aktuelle Studie von Millward Brown zusammen mit der World Federation of Advertisers (WFA) ist dieser Frage nachgegangen.
• Facebook’s Two Deal Weapons: The Social Graph and Credits: Tech News and Analysis « – As expected, Facebook has launched its group-buying effort in five cities today, including Dallas and San Diego. The new feature is called Facebook Deals, and offers users the ability to get discounts from local retailers either directly or through a number of partners Facebook has lined up, including the white-label Groupon competitor Tippr. Whether the new service becomes a “Groupon killer” remains to be seen, but Facebook has two major weapons in its arsenal: Deals playing directly into the power of the site’s social graph, and the integration of Facebook Credits.
• The 10 MOST Powerful Facebook PPC Advertising Tips | The Blog of Matthew Loop | Chiropractic Internet Marketing – Based on market research, close observation, and personally spending almost six figures in testing, here are the 10 MOST powerful Facebook PPC advertising tips you can learn and profit from today.
  I felt it also necessary to lay-out some of the more costly mistakes I see made by marketers and small businesses make regularly as well.
• Facebook to Work More Closely With Ad Agencies – NYTimes.com – The social media giant has started a Web site where ad agencies can display their work and is hosting live events for advertisers. It also has begun hiring staff to work with agencies, and for the first time it has allowed an agency to design a space for ads on the Facebook Web site.
  “When it comes to creativity and brands and the advertising world, there’s nobody better from a strategic perspective and creative perspective than the agency community,” said Blake Chandlee, the vice president for global agency relations at Facebook
• Facebook Launches ‘Send’ Button; Is the ‘Like’ Dead? | News & Opinion | PCMag.com – acebook said Monday that it had added a “Send” button to allow members of its Facebook Groups to share content, such as a news story or deal, with other members.Facebook said that users should think of a “Send” button as a private “Like” button, specific to Facebook Groups, the company said. Since the launch last year, users have created 50 million Facebook Groups, the company said.
• Präsentationsfolien vom Facebook Day zur Internet World 2011 | SCHWENKE & DRAMBURG – Auf vielfachen Wunsch habe ich meine Präsentationsfolien zum Facebook Day-Vortrag bei slideshare hoch geladen. An dieser Stelle noch ein großes Dankeschön an Jens Wiese von Allfacebook.de für die Moderation und vor allem an das tolle Publikum! Wann bekommt man schon Applaus dafür, dass man überzieht Ein Link zu weiteren Hinweisen sowie angesprochenen Seiten und Mustern findet sich am Ende der Präsentation.

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