G+, Abstieg der VZ-Netzwerke, Randi Zuckerberg, PushPress, HTC… – Kurzmitteilungen 47


Credits: prenz66 / photocase.com

Ein paar Stories der letzten Tage über die wir nicht berichten konnten:

  • Is G+ Putting Facebook On The Defensive? | TechCrunch – If it’s not obvious yet, Google+ is going to be able to “undercut” Facebook when it comes to game developers and platform transactions. Instead of taking a 30% cut of all Farmville seeds (or whatever people are buying), Google will be able to take a smaller percentage for themselves. They may even take nothing. And when it comes to “monetization” on the G+ “website,” Google’s trump card against Facebook is that we may never even see an ad on G+. Google has plenty to gain without ever showing an ad and, put simply, Google doesn’t need the money. Facebook’s got to know this, and it’s got to have them just a little bit concerned.
  • Abstieg: Die Tage der VZ-Netzwerke sind gezählt » netzwertig.com – Wie schlecht steht es eigentlich um die VZ-Netzwerke? Dass studiVZ, meinVZ und schülerVZ von einer Nutzerabwanderung zu Facebook betroffen sind, die man in dieser Dimension höchstens bei MySpace beobachten konnte, ist hinlänglich bekannt. Doch blickt man auf die offizielle Statistik der Arbeitsgemeinschaft Online Forschung e.V. (AGOF), so besuchten im April noch immer 9,81 Millionen eindeutige User die Netzwerke des Holtzbrinck-Unternehmens.
  • 5 brands that post terrible Facebook updates (single page view) – iMediaConnection.com – In February, I wrote about „7 brands that post awesome Facebook updates.“ Now, let’s come at it from the other perspective. Content is still king when building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feeds, brands need to be especially creative to make the cut. Community management is the art and science of engaging these communities, and the best way to see what’s working and what isn’t is to engage, moderate, and analyze all interactions. There are some brands that get it. And there are some brands that don’t.
  • 7 brands that post awesome Facebook updates – iMediaConnection.com – We’ve all heard it before: „Content is king“ when it comes to building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feed, brands need to be especially creative to make the cut. Community management is the art and science of engaging these communities and the best way to see what’s working and what isn’t is to engage, moderate, and analyze all interactions.
  • Exclusive: Randi Zuckerberg Leaves Facebook to Start Social Media Firm – Kara Swisher – News – AllThingsD – Randi Zuckerberg, who is director of marketing at Facebook and also the sister of CEO and co-founder Mark Zuckerberg — is leaving the company after six years to start a new media firm to help companies become more social.In her resignation letter, which is below in its entirety, Zuckerberg said:
  • Facebook’s Mysterious Hire: The Guy Who Designed Much of the iPhone – Facebook announced today that it has acquired a startup called Push Pop Press and most of the media coverage of the news has focused on Push Pop’s dazzling eBook technology for clients including Al Gore. There’s been some mention that one of Push Pop’s co-founders, Mike Matas, was a former Apple designer.
    There’s a whole lot more to the story than that, though. Matas wasn’t just one of many Apple designers; he designed many of the key interfaces you probably interact with every day if you own an iPhone, an iPad or a Mac. Now he’s at Facebook. It’s a big deal.
  • Facebook’s Seattle office, Zuckerberg, Gates and the ‘Microsoft effect’ | The Microsoft Blog – seattlepi.com – It was just 10 months ago that Philip Su left Microsoft, where he’d worked for 12 years, to join a the small Seattle outpost of a young company named Facebook. In October, by the time he’d finished the social networking company’s six-week training “boot camp,” he’d already developed one new Facebook feature and had settled on his next project: video calling.
  • Facebook Kampagne für das neue HTC CHACHA – Schau was passiert
    HTC hat für das neue Smartphone CHACHA eine Facebook Applikation entwickelt. HTC hat dem Smartphone einen eigenen Facebook Button spendiert und in der App wird den potenziellen Kunden gezeigt, wie sie den Button verwenden können.
  • 5 Reasons Your Business Is Failing on Facebook – Susannah Breslin – Pink Slipped – Forbes – Unhappy with how your business is doing when it comes to social media? Looking for someone to blame for the fact that more of your customers keep unliking you on Facebook everyday? Frustrated as to why no one retweets your company’s tweets on Twitter?<br />
    Here’s what you’re doing wrong.
    1. You don’t own it. …

Image Credits:  prenz66 / photocase.com

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