Ein paar Artikel der letzten Wochen über die wir nicht berichten konnten:
- We Spent $1,138 on Facebook in 6 Days: Numbers and Lessons Learned | SignNow – We just completed our first Facebook advertising campaign, corresponding with our trip to TechCrunch’s Disrupt conference. Startups test theories, so we treated this first attempt as an experiment. Here is what we did and our results….
- Are Facebook and Twitter now too mainstream to be cool? – TNW Social Media – Everybody loves to get behind the hot young start up and embrace it as if it is the greatest thing in the world since sliced bread. Turntable.fm and Instagram are the latest examples with people in-the-know shouting and screaming from the rooftops about how amazing they are.
When you see something special for the first time you just get that feeling in your stomach that you are in at the ground level and you are bursting with excitement waiting …
- Have Facebook And Twitter Become Too Mainstream To Be Considered Hip? – Everybody loves to get behind the hot young startup and embrace it as if it’s the greatest thing in the world since sliced bread. Turntable.fm and Instagram are the latest examples with people in the know shouting and screaming from the rooftops about how amazing they are. When you see something special for the first time you just get that feeling in your stomach that you are in at the ground level and you are bursting with excitement waiting for the rest of the world to find out.
- 1 Facebook fan is worth 20 website visits – TNW Facebook – The ROI of social media for businesses is often discussed, but establishing an answer has never been easy. But Hitwise, the “leader in online competitive intelligence”, has arrived at a very precise formula for establishing the value of Facebook fans.
With nearly 700m users, Facebook is a behemoth – businesses shouldn’t ignore the potential value of tapping into such a large userbase. So how much, exactly, is a Facebook fan worth?
- Not e-commerce, but f-commerce: Facebook as a platform (for tickets to see rockstars on stage) – Fortune Tech – I heard a new expression today: F-commerce. The „F“ is for Facebook, and it refers to transactions that happen in that alternative universe that isn’t merely the web, isn’t specifically mobile and most definitely is not a physical store. Rather, it’s commerce on that friendly service that is crowding out every other so-called platform for digital communications.
- INFOGRAPHIC: Facebook Versus Google – Facebook might have pulled ahead of Google in online display ad sales, but the search engine is still a much bigger company.That’s the gist of the visual comparison of the two companies put together by MBA Program Info. Some of the data could use updating — for instance, Facebook’s membership is approaching the 700 million mark — but the overall theme of the graphic is correct.
- Rockville news blog abandons its Web site, goes all Facebook all the time – The Washington Post – When the Rockville Central blog wanted to increase its readership, the owners looked to Facebook’s 750 million members and thought: Let’s move everything there.<br />
In March, Brad Rourke and Cindy Cotte Griffiths stopped publishing new content on their Web site and began posting to Facebook. Just like that, rockvillecentral.com was cast aside. The blog’s new site is theirs and Facebook’s: www.facebook.com/RockvilleCentral. Even in this era of Internet experimentation, the move was unusual.
- F.A.Z.-Community – Der Anteil von Facebook an der Zeit, die alle Internet-Nutzer online sind, steigt rasant. In Amerika ist dieser Wert schon bei rund einem Drittel, in Deutschland sind es inzwischen 11,3 Prozent mit steigender Tendenz. Entsprechend drängen auch die Unternehmen auf die Plattform, meist um mit „Fans“ ins Gespräch zu kommen. Nach einer Umfrage von E-Circle unter Marketingentscheidern gaben 41 Prozent der Befragten in Deutschland an, Social Media für die Kommunikation oder das Marketing …
- HORIZONT.NET: ToFo-Chef Stefan Winners: „Facebook ist überhypt“ – Man muss schon gute Argumente und eine gehörige Portion Selbstbewusstsein haben, wenn man diese Tage Facebook gar nicht so toll findet. Im Exklusiv-Interview in HORIZONT zieht Stefan Winners, CEO von Tomorrow Focus (TFAG) mächtig vom Leder. Winners glaubt, dass die größte Community der Welt überschätzt wird – und Europa eigene große Internet-Unternehmen braucht. Die wichtigsten Winners-Argumente in der Kurzfassung.
- Inside Facebook HQ: future-proofing the social network – Telegraph – Tucked away at the end of a picturesque residential street in the Palo Alto, California, at the heart of Silicon Valley, sits a company which has changed the world and the way people socially interact.Facebook’s inconspicuous headquarters may slightly underwhelm an excited visitor, of which there are many snapping away the office’s small brown foyer, but for lots of people, the social network has become the internet.As the site fast approaches 600 million registered users, Facebook’s 500-strong army of developers are working long shifts to ensure that it does not suffer the same fate as previous bright internet stars, such as MySpace and Bebo – both of which died away as Facebook rose to prominence.
- Four Creative Ways to Reward Your Facebook Fans – A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans.
“Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans,” says Blake Cahill, principal and president of social media agency Banyan Branch. “Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information. In many cases, success is a mix of all of these.”